Case Studies.

  1. 01The ROI of UX.

    My master’s thesis on why investing in UX pays the business back, and the idea I still design by.

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    Slide: The ROI of UX. Reduce friction, increase adoption, deliver results.
  2. 02Multiple Estimates.

    Good, better, best estimates for RoofLink reps. 87% of accounts adopted it within four months, and $112K of at-risk revenue stayed.

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    RoofLink estimates table on a laptop, with an estimate switcher open
  3. 03Reclaim.

    An AI tool that cleans up your inbox without handing over your data, taken from discovery research to launch.

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    Reclaim dashboard: 120 companies have your data, with recently scanned companies and data breaches
  4. 04MySudo Homepage.

    Rebuilt the homepage for an all-in-one privacy app, starting from a concept other designers had shelved a year earlier.

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    MySudo homepage: quick Sudo access MySudo homepage: how to use MySudo video MySudo Sudo details screen
  5. 05Signet Digital Wallet.

    Made saved payments, order history, and gift cards easier to find and manage for registered jewelry shoppers.

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    Signet payments screen on a phone
  6. 06AI for User Research Synthesis.

    Using AI to consistently synthesize vectors of emotion from user research sessions.

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    Facial landmark mapping over a portrait, labeled with emotions